Asia is the top growth market for gravure
Asia is the top growth market for gravure. This is particularly valid for India and South East Asia. As flexibles, which are used by large brand owners, is the most growing packaging segment, gravure is favoured by this development. Gravure’s USP is to print long runs in consistent high quality, which explains the high demand for gravure in Asia where even smaller lots are long print runs compared with Europe. And that gravure is a stable and reliable process even under difficult circumstances, is a clear edge of gravure over competing processes in the Asian markets.