ERA supported PRIME Awards in Dubai
The PRIME Awards (Packaging Resource & Innovation Middle East), organised by Dubai-based Packaging MEA Magazine, were held for the third time in November 2022, with ERA as a supporter. The Awards recognise excellence in Design, Innovation, Print/Converting, Sustainability and Corporate Social Responsibility (CSR) across the Middle East and Africa (MEA), and attracted over 300 entries from some nine countries. ERA’s participation included providing consultant George Battrick as European representative among the six international jury members.
The main division in categories was between “Design and Innovation” and “Best in Class”, with each further divided according to substrate and print process. In the “Flexibles – Rotogravure” category there were two silver and two gold winners: silver went to Arabian Flexible Packaging and Hexxa Flexible Packaging, and gold to Corys Packaging and Hotpack Global.
The Innovators’ Conference and Award Ceremony, including an exhibition of winning entries and stands of the companies giving presentations in the Innovators’ Conference, were attended by some 325 industry professionals from across the Middle East and Africa and were held at the iconic Habtoor Palace Hotel in Dubai. Further cooperation with Packaging MEA Magazine is planned.